Consumer Behavior

Graduate School of Business |

Description

Consumer Behavior

Program

DBA

Objectives

This course introduces the latest and best thinking by some very bright scientists who develop models and studies of consumer behaviour. It goes beyond studying the act of buying where having and being are also considered important. It also includes the interrelationships between the individual consumer and his or her social realities.

Textbook

To be determined by the lecturer at the beginning of the course.

Course Content

content serial

Description

1	1. Introduction to Consumer Behavior 2. Perception
2	3. Learning and Memory 4. Motivation and Values
3	5. Personality and Lifestyle 6. Buying and Disposing
4	7. Group Influence & Opinion Leaders 8. Cultural Influences on Consumer Behavior
5	9. The creation & diffusion of consumer culture

Markets and Career

Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
Electrical power feeding for civil and military marine and aviation utilities.
Electrical works in construction engineering.

Degree Doctorate
Code: DBA9M8
Credit hrs: 3
Prequisites:

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