Marketing

General objectives

• Understand the dynamics and theory of Marketing.
• Gaining Marketing skills and knowledge that is required to participate effectively in marketing plans in organizations.
• Ability to make strategic Marketing plans.
• Ability to write effective advertisements.
• Ability to make researches.
• Making researches on the competitors and the customers.
• To understand the relationship between the Marketing and the working strategy.
• To understand the relationship between the Marketing, Finance, production and selling.

Language

Arabic & English.

Duration

12 days / 60 hours

Main topics

• First part: Understanding and Analysis of Markets.
• Second part: Quality product development and Delivery.
• Third part: Management of Integrated Marketing communications.

Target Segment

Marketing managers and specialists in this field who want to know more about the skills and the vital international marketing missions in detail.