Market Research

General objectives

• Determination of the role of the Market researches and its importance.
• Collecting the Marketing data.
• Reaching findings and putting strategies and recommendations.

Language

Arabic & English.

Duration

6 days / 30 hours.

Main topics

• General introduction for Marketing.
• Introduction for Market Research.
• Role of Market Research.
• Role of Market Research to determine the project success.
• Types of Market Research.
• Methods of gathering the Marketing information.
• Determine the research sample.
• Revision and classification of the Marketing information.
• Analysis of information and reaching Findings.
• Preparing the final Report and Recommendations.

Target segment

Researchers, Marketing Researchers, Feasibility study workers, Consultants and Bankers