Managing Marketing crisis

General objectives

• Introducing the concept and importance of selling and marketing crisis. Introducing the types of selling and marketing crisis.
• Applying different ways to face selling and marketing crisis.
• providing participants new techniques in dealing with selling and the marketing crisis.
• Knowing the forecasting steps of the selling and the marketing crisis before happening.

Language

Arabic & English.

Duration

5 days / 20 hours.

Main topics

• The concept of selling and marketing crisis.
• Why the marketing crisis happened?
• Chapters to face the selling and the marketing crisis
• Procedures to forecast selling and marketing crisis:
• The components of selling and marketing analysis process.
• The role of relationships in dealing with the selling and marketing crisis.
• The report role in dealing with selling and marketing crisis.
• Strategic planning to market is one of your major tools.
• To solve the marketing crisis in their organization

Target segment

Managers and Directors of marketing departments in order.