International Marketing Skills
General objectives: To become familiar with the concepts and the main terminologies in International Marketing and the nature of work of Exporting. To understand the terminologies of the international market studies and the best practices to be able to apply it practically.
Language
Arabic & English.
Duration
6 days / 30 hours.
Main topics
- Choosing the suitable Pricing strategy and the standards used in the process of pricing according to certain rules and regulations.
- Choosing the best promotional strategy when entering the exporting markets, the influence of international image for each country to understand the best practices for effective promotion.
- The regions that the international product can reach.
- Division and segmentation of Markets, the trademarks and how to make it enter to the new markets and the importance of that in the international marketing.
- Planning for a suitable distribution strategy, Distribution alternatives that are available for exporters, Explaining the standards that are used when choosing a Marketing alternative and the analysis of strategies that can be used for the sake of consumers and the industrial products.
- Culture differences can influence the results of the Marketing plans.
- General strategies to cope with new cultures.
- Putting strategies for competition and international competition. Analysis of the field forces and "SWOT analysis".
- Electronic commerce and its role in the success of international transactions and trade.
Target segment
Marketing managers and specialists in this field who want to know more about the skills and the vital international marketing missions in detail.
