Business Analytics for Decision Making

General objectives

Emphasizing the use of data-driven, evidence-based approaches - from a business not technical point of view- to support decision-making in different business levels and functions. Introducing practical implementation of data analysis to take complex decision-making and reduce uncertainties.

language

Arabic & English

Duration

6 days / 30 hours

Main topics

• Introduction to Big Data, Data Science, Data Analytics and Business Analytics from a business not technical point of view
• Introduction to the effect of Artificial intelligence and Machine Learning application - from a business not technical point of view - in business process reengineering and business forecasting
•  Business Analytics strategies and processes 
• Creating a Business Analytics Competency Center
• Business analytics implementation examples in practical business environment (e.g., Marketing, operations, customer service and logistics)

Target segment

Managers, Head of departments and work team leaders in both the public and private sectors who are interested in learning and gaining managerial skills and their application in real life in order to be aware of the working environment and how to manage in a contemporary way.