Location

Community Services & Continuing Education - Port Said

Objectives

• This program aims to focus on the science of marketing as well as the importance of marketing activity to business , in addition to highlighting the essential marketing basics to achieve the goal of customer satisfaction and increasing the market share for products , as well as displaying market segmentation methods then determining the target segment, besides using the components of the marketing mix to achieve the maximum satisfaction of customer needs

Outcomes

By the end of this unit, trainee will be able to: Recognize the role of marketing and how it interrelates with other functional unitsof an organization. Divide the whole market into segments and determining the target segment.Compare ways in which organizations use elements of the marketing mix to achieve overall business objectives.Develop and evaluate a basic marketing plan .

Course Contents

Defining marketing concept and objectives The difference between marketing and sales. The modern concept of marketing. Marketing plans and strategies.Market segmentation and determining the target segment. Collecting information for customer desires through marketing research, market research and competition research. Setting marketing objectives. Determine what is meant by the marketing mix. Designing the marketing mix and making the marketing decisions related to the product and price Design the promotional mix and the integrated communication mix. Determine the foundations of distribution.