Location

Community Service & Continuing Education- South Valley

Objectives

• The course will help the participants rapidly learn the fundamentals of successful digital marketing. It will guide them through how to create a structured plan to grow business using digital marketing. It's structured using RACE digital marketing planning framework which covers the full customer life cycle

Outcomes

Learning the fundamental digital marketing concepts Learning how to implement a digital marketing plan

Course Contents

Introduction to e-Marketing & Inbound Marketing. E-Models, E-Customers behaviors, Motivations & Fears. Creating a Content Marketing Strategy. Social Media Marketing Strategy (SMM). Facebook & Instagram Marketing. Facebook Ads Creation & Optimization. Managing Your Online Value proposition (OVP). Digital Marketing Planning. Digital Marketing Optimization & Budgeting..Real current Cases, Applications