Location

Community Services & Continuing Education - Cairo

Objectives

• In this course, we will learn about the secrets of personal branding and how you can professionally discover your strengths and goals and build an integrated strategy to market yourself and your abilities to obtain a distinctive and successful personal brand in a scientific manner.

Outcomes

Will we learn what is meant by the personal brand? Why do we need to create our own personal brand? Together we will discover the steps and tools we need to build our personal brand What are the components of the personal brand or the Brand Component? We will also discover our goals that make us need a strong personal brand. Together, we will determine our target audience, the extent of its influence, and its relationship with our brand. Then we discuss the tools and strategies for creating a strong personal brand through relationships, networking sites, and methods of communicating and dealing in different situations. In addition to follow-up and updates on a group and a forum dedicated to the course on the platform

Course Contents

Lesson (1): Introduction Lesson 2: You are a brand Lesson 3: What & why personal branding Lesson 4: Brand components Lesson 5: Discover your personal brand Identify step Lesson (6) Your goals | Smart Goals Lesson 7: Target audience Target Audience Lesson 8: Power interest ruleLesson 9: Construction Phase Build your brandLesson (10): Branding Tools Branding toolsLesson (11): Relationships | NetworkingLesson (12): Basics of building relationships Networking techniques Lesson (13): Body language & dressing codeLesson (14): Social media platforms