Location

Community Services & Continuing Education - Cairo

Objectives

• Using AI in Media buyingMedia buying has changed dramatically with the revolution of AI. To stay ahead, it's crucial to grasp the latest algorithms and their connection to AI. Key steps include:• Creating buyer personas.• Understanding new algorithms and their connection to AI.

Outcomes

Understanding how to create a profitable paid campaign, discover the ideal audience, and accomplish business goals

Course Contents

• Running ads directly from Apps• Facebook ads manager• Campaign structure• Campaigns objectives• Placement• Ads types• CBO• Audience targeting