Location

Community Services & Continuing Education - Cairo

Objectives

• Artificial Intelligence is the new trending skill to be learned in today's world, and it has an impact on everyone's lives in different forms. It is not only automating our tasks but also improving the efficiencies of the business. AI is driving Digital Transformation across various MNCs. The evolution of new digital models changes the existing ways of doing business. In recent times, companies are adopting Digital Marketing, which helps marketers drive better ROI. It contributes to personalizing the websites and applications and predicting the behavior of the consumer. With more data collected across online channels, it becomes easier for marketers to understand deeper about customers and run better campaigns to achieve specific and targeted results. This course on "AI in Digital Marketing" brings the best of both worlds - AI and Digital Marketing. In this course, we will understand both Artificial Intelligence and Digital Marketing and explore the practical applications of AI in Dig

Outcomes

• Evaluate the impact of AI on marketing.• Define and apply in practice central concepts of digitalmarketing (e.g., content marketing, display ads, searchengine marketing, search engine optimization).• Leverage social media marketing as a part of digitalmarketing strategy.• Create and evaluate a digital marketing plan

Course Contents

-What differentiates a Machine from a Human?-What is Intelligence?-What is Artificial Intelligence?-Areas explored in Artificial Intelligence-Scope of Artificial Intelligence-What is Digital Marketing?-Introduction to AI Powered Digital Marketing-Google RankBrain-Chatbots-Alexa for Marketing-Personalized Product Recommendations-Enhanced Shopping Experience-AI Powered Website Builders-AI & Competitive Advantage