Location

Community Services & Continuing Education - Cairo

Objectives

• Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on search engine optimization online course covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.

Outcomes

the evolution of the search landscape and how advertisers can reach highly engaged users. Understanding of how search engines work and how they have developed over time. A look in to the important considerations and areas of focus when wanting to grow SEO traffic to a website.

Course Contents

• What is SEO?• Why do you need SEO? • Essential tools to read basic page SEO• Tracking website technical issues• Technical report tools• Auditing your website• Handling technical problems like indexing, Sitemaping. Etc• Content optimization• How to structure website content?• Read and evaluate competitors’ content• Keyword Research• Keyword planning• Keyword search tools• Keyword Tracking and evaluation• Role of internal links• How to earn external links • Building strategy to gain external links opportunities• Google Analytics and its features• Measuring google ads• Tracking website visitors • Executing a business plan• Auditing SEO performance• Google Search Console• Yoast SEO for WordPress• ASO (App store optimization)• Local SEO and International SEO• SEO for E-commerce• YouTube SEO• Structure data• Schema markup • Creating SEO report