- Code: 4T4443
- Level Advanced
- Category Marketing and Sales
- Total hrs 6
- Course Language Arabic+English
- Email aastcon@aast.edu
- Phone 01007745760
-Appreciation of the alternative approaches that may be useful for sales forecasting.-Understanding of the need for the best possible seasonal analysis and some practical ways of dealing with seasonality.-Insights into the challenges of forecasting for new products and for promotions.-Detailed knowledge of a number of the most useful forecasting methods.
Why forecasting. Route of forecasting. Quantitative vs qualitative forecasting. Effect of misleading quantitative forecasts. When and where to start the forecast. Forecast stages. Factors of limitations. Time series analysis Moving average technique. Regression with related variables. Degree of accuracy (multiple regressions). Time Series forecasting Auto forecast by Excel. Simple exponential forecast. Running means absolute deviation RMAD. Running sum of forecasting errors RSFE. Tracking signal Ts. Graphic forecast. Graphic tracking system. Types of decisions may be takenaccordingly. Application on case study. Demand management Capacity management Capacity and demand matching