Location

Community Services & Continuing Education - Cairo

Objectives

• 1- Understanding and comparing the difference between the stages of media content development from traditional to digital2- Determining the characteristics of the appropriate audience, analyzing and choosing the type of content, format and platform that best suits them3- Differentiate between the stages of making, publishing, distributing and marketing content on different digital platforms.4- Writing different types of technically and professionally disciplined media content for websites and social networks.

Outcomes

1 - Determining the characteristics of the appropriate audience, analyzing and choosing the type of content, format and platform that is most suitable for them, based on internal and external statistics.2 - Determine the interests and trends of audience segments on the Internet, and employ them to serve popular professional content.3 - Apply advanced search skills to find appropriate content elements and use SEO search engine optimization techniques to create searchable content4 - Applying digital media ethics and adhering to best professional practices to obtain digital content in legal ways that respect digital rights.5 - Knowledge and use of the most appropriate tools and methods related to the management and collection of media content on the Internet.

Course Contents

1 - Establishing a base for moving towards professionalism2- View the basic academic definitions3- The impact of development on the media industry now and in the future4- The stages of creating content on the Internet professionally5- Choosing the appropriate content and platforms for publication6- The best timing for publishing, republishing, distributing and managing content7- Tracking audience trends and interests on the Internet