Location

Community Services & Continuing Education - Cairo

Objectives

• Google Ads gives you control over how you spend your money. There's no minimum. And you can choose how much you spend per month, per day, and per ad. You'll only pay when someone clicks your ad.

Outcomes

Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Google Ads offers several benefits, but here are the key ones:1. Target your ads2. Control your costs3. Measure your success4. Manage your campaigns

Course Contents

Google ads course outline• Introduction to Google Ads• Ad account and MCC account creation• Google ads marketing objectives• Campaign types• Campaign structure• Bid strategies• Search campaign:o Keyword research: Keywords generation tools Keywords selection keyword match types Negative Keywordso How to Write Compelling ads?o Extensions• Google display network (GDN)• YouTubeo Video Campaign on YouTubeo Link Google Ads Account and YouTube channel• Campaign analysiso Ad rank and quality scoreo Keywords and Search Terms analysiso Audience analysiso Ad Scheduling analysiso Ads Auctiono Insight analysis• Edit Campaigns, Ad Groups, Keywords, and Ads in Google Ads• Drafts & Experiments• Rules• Website tracking and analysiso Google Tag Manager (GTM)o Linking Google Analytics 4 Account• Conversions campaign• Set up custom combination segments• Create Audience for YouTube Channel• Competitors' Audience• Remarketing and Retargeting• Automated Rules• Googl