Location

Community Services & Continuing Education - Cairo

Objectives

• This course aimed to shed light on the importance of integration between marketing and logistics in achieving their goals and solving the problems associated with them, which results in showing logistics and marketing services that they are not separate elements, but rather the concept of integrated management to achieve success within the service company. The concept of integration of marketing and logistics management in modern business management is the integration of logistics operations Various and functions within the logistics and logistics management systemAs well as merging this system with the marketing system from inside and outside the company. The study also aimed to clarify how companies can integrate marketing activities and logistics services to improve performance. It also focused on the fact that marketing and logistical activities have a significant impact on customer satisfaction in order to achieve outstanding performance for service companies.

Outcomes

Through the course, the trainee can achieve several goals: - Increasing the company's profits and maintaining its competitive advantage in the marketReducing the cost of distribution and focusing on product value and customer service- Controlling prices by regulating the flow of goods into the market by efficiently managing distribution servicesReach potential customers in the fastest time and at the lowest cost

Course Contents

Marketing logistics includes five functions:Order processingGoods storage and inventory controlGoods deliverythe pricespromotion