Location

Community Services & Continuing Education - Cairo

Objectives

• Retail Management is the process which helps the customers to procure the desired merchandise form the retail stores for their personal use. It includes all the steps required to bring the customers into the store and fulfill their buying needs. Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied

Outcomes

Compare and contrast traditional retailers and category specialists Describe how technology (e.g., customer databases, integrated systems, and buying and sales forecasting systems) is used to support retail businesses Evaluate the effectiveness of merchandising decisions in the retail industry Explain the factors relating to visual merchandising, such as store layouts and presentation Compare the strategies that are used within the different stages of a product's life cycle Describe the flow of goods and services in a retail environment (e.g., inventory control, supply chain, and risk management) Analyze how logistics and supply chain management achieve a sustainable competitive advantage Compare different customer service strategies that can be used to improve the consumer experience Evaluate the impact of laws and regulations pertaining to the role and responsibilities of a retail manager Create and present a strategic plan for a business, including financial

Course Contents

Retail Store Items How to Promote a Retail Store Business Strategy for Retail Store Electrical Appliance Sale9 Different types of retail stores consumer can shop for goods and services in a wide variety of stores. The important types of retail stores are: Specialty store Department store Super market Convenience store Discount store Off-price retailer Superstore Hypermarket Catalogue showroom.