Location

Community Services & Continuing Education - Cairo

Objectives

• The ability to develop the company's marketing strategies and plans and conduct marketing research that helps predict the company's shares and its selling power in the market, how to communicate with customers and teach the basics, techniques and practices of e-marketing the fastest means to achieve effective marketing results with a careful study of marketing planning and how to implement e-marketing plans and attract customers

Outcomes

The ability to develop marketing strategies and plans for the company and conduct marketing research that helps predict the company's shares, its selling power in the market, and how to communicate with customersThe ability to professionally perform the task of e-marketing, carry out analyzes, the web, how to exist and technologies on the Internet, display ads, send promotional messages and write advertising to search engines

Course Contents

Marketing: Marketing Strategies Preparing the company's marketing plans Conducting marketing research that helps predict the company's shares and its selling power in the market How to communicate with customers Digital Marketing: • Internet development • E-business models • E-marketing versus marketing • Strategy, plan and goals • Internet search • Analytics Web • Online Presence and Technologies • Content Marketing • SEO • Search Engine Marketing • Advertising Display • Mobile Marketing • Social Media • Affiliate Marketing • Email • CRM Customer Relationship Management And Marketing Online Advertising • The Role Of Advertising In The Marketing Plan Strategy • Determining advertising objectives • Market segmentation, positioning • Creative strategies and objectives - Creative, copy and illustrative elements with tactical direction versus strategy and different styles of creative advertising • Advertising budgets - agency fees, coding, creative production, cost of media plan • Media a