Location

Community Services & Continuing Education - Cairo

Objectives

• Choosing the appropriate and expected market for a specific product- Study the nature and strength of competition within the market-Develop estimates of the sales force in the areas where the company's products are sold-Seeking to achieve customer satisfaction with the facility's services and products- Establish product studies; In terms of their sizes, colors and shapes- Identify available and potential opportunities for marketing-

Outcomes

1 - Decision making becomes simple2 - Set better goals for your business3 - Beat your competitors to know the needs of your customers4 - Know where to start the advertisement5- Reducing business risks6 - Easy Business Opportunities

Course Contents

• The marketing-decision environment• What is Marketing Research?• Marketing Research & Decision Making• Strategic vs. Tactical Information Needs and The Nature of Marketing Research• What is Research Designs?• How to Choose a Research Design? And Selecting a Research Design• Anatomy of Research and Types of Research Designs• What is Marketing Measurement?• Building Blocks for Measurement and Models • Inaccuracies in Measurement & Measurement Concepts • Primary Types of Scales and Scales of Measurement• Basic Question and Answer Formats