Location

Community Services & Continuing Education - Cairo

Objectives

• The aim of the course is to familiarize the students with the basics of marketing logistics in organizations, specific activities of the logistics management, with the organization and value of marketing logistics in the modern business environment that demands an orientation toward marketing as the only feasible orientation on the market today

Outcomes

Understanding the role and importance of logistics in the modern conditions of doing business, as well as with specific activities of the logistics management that should provide efficient and market-sustainable business running for businesses with customer satisfaction as their main objective

Course Contents

-Introductory considerations of the role and value of marketing logistics in the modern conditions of business running - Introduction to logistics and logistics management.- Development of logistics management .- The concept, functions and tasks of the consumer services .- Building cu-Introductory considerations of the role and value of marketing logistics stomer satisfaction .- Building customer satisfaction .- Managing customer services .- Monitoring customer satisfaction .- Managing transport .- Managing supplies .- Managing warehousing .- Logistics information systems .- Organization and management of logistics .- Delivering value to the customer .- Global logistics .