Location

Community Services & Continuing Education - Cairo

Objectives

• The activity that public relations departments carry out successfully, greatly affects other activities in any organization, and it is also affected by it. Therefore, it is imperative that the public relations department be in permanent and close contact with the higher management of the corporation, so any organization that wishes to make the most of the public relations activity must first organize and structure the public relations department, which qualifies it to fulfill its role.

Outcomes

Evaluating trends and measuring trends in public opinion.Define and draw the organization's policies in line with the public’s interest.Implement programs that aim to gain public satisfaction.Ensure that the business is respected and trusted by the public.Achieving more creative cooperation and effective performance by using planned media.Participate in solving the problems of society and the environment surrounding the organization.Contribute to achieving economic and social development.Treat management problems and work to meet the challenges that constitute an obstacle to administrative development

Course Contents

Concepts of public relations and public opinion Administrative organization of public relations.The personal and technical characteristics and qualifications of public relations occupiers.Determine the location of public relations in the organizational structure of the institution Organization of public relations management within the institution . Factors affecting the selection of the organizational form of PR.Public relations organizational tasks to improve the relationship with both the internal and external audiences of the institution.Planning tasks for public relations activities.The practical application of planning to face an emergency crisis in the institutionCommunication and media tasks for public relations.VIP contact tasks required for ceremonies and ceremonies.The tasks of improving the external and internal public opinion to improve the mental image of the institution.Learn about the various rules of social and official etiquette.Knowing the principles for prep