Location

Community Services & Continuing Education - Cairo

Objectives

• Online advertising is a promisingly growing industry that is grabbing peoples’ attention nowadays especially after its revenue growth . It is time to be successfully a part of this booming industry and know how to stand out with your ads.In this program, participants will learn how to make successful social media campaigns through practicing this practically and discussing various case studies related to this

Outcomes

After the completion of this program, participants will be able to:Know the meaning of online advertising and its history.Know how to set objectives for their campaigns.Differentiate between types of online advertising and platforms.Know how to target the right segment.Know how set and manage bids.

Course Contents

Online Advertising Definition & Types.online Advertising History.Online Advertising Numbers.Online Advertising Trends.Principals and Concepts.Campaign Objectives.Campaign Optimization.Campaign Measurement.Types of Online .Advertising & PlatformsSocial AdvertisingFacebook AdvertisingSetup & CreationCreativeBannersTargetingGeographic TargetingDemographic TargetingBehavioral TargetingInterests TargetingBudget / BiddingOptimizationBid ManagementA / B TestingReporting (Audience insights) – Report BreakdownTwitter AdvertisingLinkedIn AdvertisingCreationOptimizationReportingGoogle Display NetworkIntroduction to AdWordsCampaign CreationAd FormatsTargeting & PlacementsInterests / Topics TargetingKeyword TargetingLanguage & Location TargetingPlacement TargetingBidding & BudgetsSetting & Managing BidsAd & Site QualityQuality ScoreHow It’s DeterminedLanding Page & Site QualityReportingCase studies