Location

Community Services & Continuing Education - Cairo

Objectives

• Examine the role of Communications/PR in the 21st Century OrganisationExplore the range of communications techniques and tools availableDevelop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing

Outcomes

Learn how to write a clear PR/Communications brief Plan communications activity to meet client need Learn how to develop an electronic PR/Communications Center Develop crisis media management techniques Develop media interview techniques Develop personal communications effectiveness

Course Contents

1-The Complete PR and Communications Professional*Introduction and welcome*Goal setting for the programme *The role of Communications and PR in the organisation*What does top management want?2-A Problem Solving Approach*Communications models: implications for practices *Psychological themes and construction in practices *A problem-solving approach to PR 3-Getting Your Message Heard*Choosing channels – matching media to tasks and stakeholders*Planning brilliant campaigns*Project management*Risk management*Time management 4-Keep it Social*The changed world of relationships in the age of social media *Improving the power of communications in the organisation*Measuring communications effectiveness 5-Putting it all together*Planning your career and personal development*Impacting positively on your managers*Managing up and increasing your personal visibility