Location

Community Services & Continuing Education - Cairo

Objectives

• developing your sales and marketing knowledge.develop sales and marketing skills consistent with the current principles and practices.formalise your sales and marketing skills with best in practice and improve your career and job prospects. bring best in class marketing principles to your business ensure optimum success differentiate your company and yourself in your ability to manage sales, marketing and communications functionto gain the skills to structure, formalise and implement sales and marketing campaigns.Learn the fundamentals of electronic marketing, techniques and practices The fastest way to achieve marketing results effectively with careful study of marketing planning

Outcomes

understand the definition of customer Services, sales and marketing. understand to gain insight into the basic elements of the marketing concepts and its implementation.gain a sense of general strategic issues, such as market opportunity analysis, target selection and marketing mix development. understand the concepts of the marketing environment. understand how economic and competitive factors affect organizations compete and customers willingness and ability to buy products.To understand the definition of the market. recognize different types of markets. understand targeting decisions.· learn about the psychological factors that may affect the consumer buying decision process.To understand why it is important for marketers to attempt to understand consumer buying behavior and role of this behavior in marketing strategy.The ability to perform the task of e-marketing professionally and do web analysis

Course Contents

Marketing: The Marketing Concepts Marketing mix Product strategy Pricing Methods Distribution Channels Marketing Communications Advertising & Public Relations AD + PR Selecting Customers Sales: What is selling Selling types sales presentation Personal selling customer psychology digital marketing: Internet evolution E -Business Models E_Marketing vs Marketing Strategy, Plan & Goals Online Research Web Analytics Online presence & technologies Content marketing