Location

Community Services & Continuing Education - Cairo

Objectives

• developing your sales and marketing knowledge.develop sales and marketing skills consistent with the current principles and practices.formalise your sales and marketing skills with best in practice and improve your career and job prospects. bring best in class marketing principles to your business ensure optimum successdifferentiate your company and yourself in your ability to manage sales, marketing and communications functionto gain the skills to structure, formalise and implement sales and marketing campaigns.

Outcomes

understand the definition of customer Services, sales and marketing. understand to gain insight into the basic elements of the marketing concepts and its implementation.gain a sense of general strategic issues, such as market opportunity analysis, target selection and marketing mix development. understand the concepts of the marketing environment. understand how economic and competitive factors affect organizations compete and customers willingness and ability to buy products.To understand the definition of the market. recognize different types of markets. understand targeting decisions.· learn about the psychological factors that may affect the consumer buying decision process.To understand why it is important for marketers to attempt to understand consumer buying behavior and role of this behavior in marketing strategy.

Course Contents

Sales:• Introduction to Sales • What is selling?• Overview of Sales Categories• Types of sales transactions• Knowing your product and your customer• Steps of the selling process• Sales Cycle• Identify the 'perfect' customer• Approaching your customer• Satisfying your Customers’ Needs/Wants• Create powerful introductions• A Basic Opening for Warm Calls• Warming up Cold Calls• Handling customer questions and objections• Powerful Closing Techniques • Increasing BusinessMarketing:• Introduction to Marketing• Basic Marketing Concepts• Marketing Environments• Marketing Management• Marketing mix• Product Strategy• Price Strategy• Distribution Channels• Marketing Communications• Marketing Strategy• Target Marketing Process• Market Segmentation• Target Marketing• Positioning• Developing a Marketing Plan• Marketing Research and Planning