Location

Community Services & Continuing Education - Cairo

Objectives

• The objective of this program is to develop the skills of the participants in the knowledge of modern marketing strategies and to implement them in order to activate the sales process and raise the competitive forces of their establishments and build a successful team capable of implementing the concepts of effective marketing by explaining the modern concept of marketing and its strategies and its impact on sales, Marketing research and finally analyze the results and make effective marketing decisions.

Outcomes

Be Familiarize with modern marketing strategies and work on their application in order to activate sales and raise the competitive forces of their establishments and build a successful team capable of applying the concepts of effective marketing by explaining the modern concept of marketing and its strategies and impact on sales, market fundamentals, marketing research and finally analysis of results and take Effective marketing decisions.

Course Contents

• Importance and objectives of marketing, marketing elements.• The modern concept of marketing and its strategies.• The concept of marketing mix and marketing strategies• The importance of marketing to the company and strategy• Types and characteristics of marketing strategies• Criteria for selecting marketing strategies• Strategic marketing options for the organization (defense, attack, subordination, leadership)• Strategic planning tools and their impact on business performance• How to build marketing strategies• The nature, concept and objectives of marketing research and its fields• Recent marketing research strategies• Develop and develop effective marketing strategies to achieve goals.• Designing marketing strategy implementation programs• Evaluation of marketing strategies.• Strategic analysis of results and management and marketing decisions