Location

Community Services & Continuing Education - Cairo

Objectives

• Helping attendees to :• Plan marketing activities• React to the competitive actions• Market signals reading• Analyse competition• Manipulate brand tools to respond to market dynamicsUnderstand & able to start working in Digital Marketing

Outcomes

Enhancing the strategic thinking capabilities of the participants giving him/her better judgement and consequently better market decisions leading to higher more sustainable profitabilityUnderstand & able to start working in Digital Marketing

Course Contents

• Internet evolution• E -Business Models • Strategy, Plan & Goals• Online Research• Web Analytics• Online presence & technologies• Content marketing • search engine optimization• Search Engine Marketing • Mobile marketing• Display advertising• Social Media• Affiliate marketing• Email• Essential strategic thinking• Intro to strategic thinking• Nash equilibrium• Business strategic tools• Players• Added Values• Rules• Tactics• Scope• Battlefield Analysis• Competitors Analysis• Battlefield preparation• Market signals• Business to Business marketing considerations• Branding as a Strategic pillar Brand attack and defense strategies