Location

College of Maritime Transport and Technology

Objectives

• • Examine the specific position of shipping and ports in the logistics and supply chain• Introduce the main analytical tools as well as decision making techniques of logistics and marketing and their applications in the shipping and port sector.

Outcomes

1. Demonstrate an understanding and appreciation of the basic concept and principles of logistics/supply chain management and marketing;2. Discuss the relationship between logistics/marketing and the shipping and ports sector3. Apply logistics and marketing concepts and analytical tools to solve transport and port problems.

Course Contents

1. External and internal environment changes in shipping and port sector2. Competition in the maritime sector - Scope and evolution of logistics3. Basic logistics concept - Supply chain management4. Total cost - Cost trade offs5. Customer services - Logistics strategy - Third party logistics6. Transport strategies7. Transport modal choices - Warehousing and costs8. Warehousing strategies9. Inventory cost and control10. Logistics, ports and shipping11. IT and logistics software and models12. Maritime logistics - Container fleet logistics13. Terminal logistics - Concept of modern marketing14. Marketing information system15. Marketing research - Marketing objectives16. Market segmentation17. Market forecasting - Service marketing18. Marketing strategies19. Relationship marketing20. Value chain and other marketing analysis tools21. Marketing organizations22. Marketing promotion tools23. Marketing control and evaluation