Location

Community Services & Continuing Education - Alexandria

Objectives

• - Investigating and evaluating various marketing and communication strategies and tactics for the World Wide Web. - Emphasis is placed on critical evaluation skills as well as website and social media planning, development, design, and other factors which contribute to a success online campaign

Outcomes

- Students will explore and utilize techniques for integrating online and social media marketing as an integral component of marketing campaigns, serving as listening and outreach tools for building brand awareness and promoting business. - Through an investigation of tools which include social media communities, internet forums, message boards, blogs, wikis, podcasts, picture sharing, video sharing, and social networking, students will have the opportunity to create and present a written plan for achieving business goals through the use of a social media marketing campaign.

Course Contents

 The Importance of Marketing• The Scope of Marketing - What Is Marketing? - What Is Marketed?- Who Markets? Core Marketing Concepts• Needs, Wants, and Demands• Target markets, Positioning, and Segmentation.• Smart marketing.• Marketing channels and Places. The Guide to online Marketing and Advertising • Online Marketing Plans- Setting the Objectives.- Deciding on the Advertising Budget.- Measuring Effectiveness.- Choosing among Major Media Types.- Developing the Advertising Campaign.• Advanced social media marketing- Facebook Marketing.- Twitter Marketing.- Instagram Marketing. - Google+ Marketing.- LinkedIn Marketing.- You Tube Marketing.- Email-Marketing.- Mobile Marketing.- SEO – Search Engine Optimization.- Google AdWords.- Pay Per Click Search Engine Marketing.- E-Commerce Technologies.