Location

Community Services & Continuing Education - Alexandria

Objectives

• This course aims to:1. Identify and adopt the right professional selling behaviors and skills needed to maximize sales performance.2. Develop critical self-driven practices to optimize personal and business effectiveness and efficiency.3. Master and implement the sales process to successfully handle objections and close more deals.4. Manage customer expectations and exceed it to gain customer loyalty and generate repeat business.5. Master the art of verbal and non-verbal communication to create an atmosphere of respect and trust in the seller-buyer interface.

Outcomes

By the end of this course, students should be able to:1. Understanding the psychology of selling.2. Mastering the sales process: from initiation to post-sales.3. Setting ideal customer profile.4. Understanding the sales funnel.5. Working their company's strengths against competitors' weaknesses6. Presenting your Unique Selling Proposition (USP).7. Finding and sharing the Customer Value Proposition (CVP).8. Creating a positive first impression.9. Researching and simulating sales solutions. 10. Dealing with sales objections. 11. Handling customer complaints.

Course Contents

• Introduction to personal selling.• Criteria and tasks of personal sellers.• Communication process: use of voice – body language.• Selling to different types of customers. • Selling process.• Different ways for searching for new customers.• How to use the visual materials with the customer. • Handling customer objections to close the call effectively.