Location

Community Services & Continuing Education - Alexandria

Objectives

• This Course aims to:1. Demonstrate understanding of the strategic marketing environment2. Develop marketing plans including marketing mix.3. Develop framework for the promotional mix as a part of the overall marketing mix.4. Successfully identify viable segmentation and targeting approaches for markets.5. Demonstrate understanding of research approaches and basic research tools as applied to marketing.6. Demonstrate understanding of the role of marketing intermediaries in introducing products to market.

Outcomes

By the end of this course, students should be able to:1. Understand the fundamental principles of marketing.2. Explain marketing concepts and ideas in their own words.3. Develop an organization's marketing strategy and implementation as part of a simulation.4. Think strategically about marketing issues.5. Develop an argument and express themselves clearly in written and oral communication.6. Consider ethical issues.

Course Contents

• Introduction to marketing • Marketing planning: Situational analysis Objective setting and developing marketing strategies.• Marketing mix.• Pricing and distribution strategies • Promotional strategies: Advertising-personal selling – sales Promotion-public relations.