Location

Community Services & Continuing Education - Alexandria

Objectives

• 1. To give the participant appreciation of strategic analysis and corporate planning concepts. 2. To develop in the participant environmental scanning skills to be used in strategic management3. To know about business strategies used around the world4. To impart participant in importance of achieving competitive advantage for an organizations growth and survival.5. To put strategic management in the context of the prevailing Zimbabwean Business environment.6. To bridge the gap between academic strategic planning and real life application of strategic planning.

Outcomes

By the end of this course, students should be able to:1. Analyze complex organizational environments2. Diagnose environmental and industrial forces that drive and constrain strategic options for businesses3. Analyze the key elements of strategic advantage for individual organizations against the demands of their industries.4. Analyze and evaluate critically real life company situations and develop creative solutions, using a strategic management perspective.5. Develop alternative strategies contingent on the demands and its industry context

Course Contents

• Module 1: Strategic Management Concepts (Mission, Goals and Objectives).• Module 2: Industry Analysis (external and internal environment).• Module 3: Game Theory Approach to Competitive Dynamics.• Module 4: Business Strategies in Different Industry Contexts.• Module 5: Corporate-Level Strategy.• Module 6: Designing , implementing and evaluate Corporate Strategy• Module 7: Current Trends and New Challenges in Strategic Management