Location

Community Services & Continuing Education - Alexandria

Objectives

• • Understand digital marketing and the key tools and techniques available.• Creating an integrated Digital Marketing Plan• Developing clear and measurable objectives for your digital marketing activities

Outcomes

By the end of this course, you’ll be able to do the following:• Digital marketing defined, the landscape, where are we now? How did we get there? What’s Changing?• Overview of key tools and techniques available.• Why digital marketing? – Key pros and cons, challenges and opportunities.• The characteristics of successful digital brands.• Building your digital marketing profile (in general).• Detailed overview of specific digital profile building tools and techniques.• Developing an integrated Digital Marketing Plan.• Useful digital and social media metrics and analytics to help you improve your digital marketing proposition, efficiency, effectiveness and ROI.

Course Contents

• Digital and traditional concepts• Online Research• Digital Business Models• Digital environment Factors• Digital Marketing Mix• Developing a digital marketing plan