Location

Community Services & Continuing Education - Alexandria

Objectives

• • Understand the landscape of traditional, digital, and social media marketing.• Understand the major social media platforms, how they function, and what role they play in marketing.• Create SMART goals, identify KPIs, and define your target audience and their customer journey.• Choose the right social media platforms and learn how to create social media policies.

Outcomes

By the end of this course, you’ll be able to do the following:• How to use social media different platforms (Facebook- Instgram -etc.)• Convert Social Followers into Qualified Leads and New Business.• Become an influencer in your field.• To gain an overview of current electronic media.

Course Contents

• Social media channels” Facebook, Twitter, Instagram, etc”• Effectiveness of Facebook marketing• Social media strategy• Social media monitoring