Location

Community Services & Continuing Education - Alexandria

Objectives

• • Building Brand awareness and ranking in search engine results page.• Measuring your website traffic and how effectively you reach your target audience.• Optimizing your website for mobile devices (Loading quickly & mobile friendly display)• Create high value content to attach visitors and keeping them engaged to your website.

Outcomes

By the end of this course, you’ll be able to do the following:• Design a professional and dynamic website.• Rank highly in search engine results pages (SERPs) through the implementation of search engine optimization (SEO) tactics, content marketing, social media engagement, and other digital and offline efforts.

Course Contents

• User Experience Design• Web development and design• Launching new websites• Search Engine Advertising• Search Engine Optimization (SEO)• Web Analytics• Online Advertising• Web PR tactics