Location

Community Services & Continuing Education - Alexandria

Objectives

• By the end of the course, participants will be able to:• Define brands and understand the opportunities and challenges facing them in highly competitive business landscapes• Plan and craft a powerful brand positioning statement that reflects the brand's promise and the expectations of their most valued customers• Build a strategic brand and track its growth and sustainability using researched processes• Explore the elements of brand equity and the constituents of brand identity to build consistent and sustainable brands• Identify various brand strategies to come up with sound actions aligned with the status of existing and new markets and products• Master the process for conducting a full brand audit to evaluate brand performance and take remedial actions

Outcomes

Upon successful completion of this course, the student will be able to: • Creating brand report cards• Creating brand value• Crafting brand identity• Designing brand equity elements• Conducting brand audits• Developing brand strategies

Course Contents

• Brand essence • Brand Mantra • Brand positioning • Brand perception • Brand logo & slogan• Brand domain• Brand message