Location

Community Services & Continuing Education - Alexandria

Objectives

• Understanding the different coaching specialties 2-Identifying the market demand3-Tailoring marketing strategies4-Establishing expertise and credibility5-Customizing coaching approaches

Outcomes

By the end of this Module, you should be able to: 1- describe various coaching specialties such as executive coaching, career coaching, business coaching, life coaching, wellness coaching, and others, including their unique characteristics, methodologies, and target audience.2- Gain insights into the market demand for different coaching specialties and understand the needs and preferences of potential clients in those niches, including their pain points, goals, and motivations.3- Demonstrate the marketing strategies and messages to effectively market coaching services in different specialties, including branding, positioning, messaging, and selecting appropriate marketing channels to reach and engage with target audiences.4- List the importance of establishing expertise and credibility in specific coaching specialties, including building a professional brand, obtaining relevant certifications, showcasing testimonials and case studies, and leveraging content marketing and speaking

Course Contents

Executive coaching2-Career coaching3-Business coaching4-Life coaching5-Wellness coaching.6-Performance coaching7-Team coaching8-Transformational coaching9-Educational coaching10-Diversity and inclusion coaching