Location

Community Services & Continuing Education - Alexandria

Objectives

• The program aims to:1. Define the function of business development and its importance for the commercial organization2. Identify some strategies that will help companies to increase its profit.3. Know the required skills for business development manager (strategic thinking, critical thinking, decision making, etc.)4. Understand the concept of Entrepreneurship and how to grow the small to medium business5. Build core business development competencies to meet the ever-changing challenges in the market

Outcomes

By the end of this course, students should be able to:• Create a successful business development culture• Understand the difference between marketing and business development.• Develop their roles in b business development—regardless of their title

Course Contents

• Chapter 1: The business development context.• Chapter 2: The Business Developer and Marketing Mindset.• Chapter 3: The Business Development Process.• Chapter 4: Market Innovation & Entrepreneurship. • Chapter 5: Creating Business Model.• Chapter 6: Developing a business plan.• Chapter 7: Implementing the business plan • Chapter 8: Advanced Strategic Thinking skills & Impact on Business Development Management