Location

Community Services & Continuing Education - Alexandria

Objectives

• By the end of this course, you’ll be able to do the following:• Using social media channels such as Facebook, Twitter, Instagram, etc. to promote your product/service• Design a professional and dynamic website• Conducting SMS & Email campaigns• Hitting competitors online• Designing a digital marketing plan• SEO (Search Engine Optimization)• Managing web analytics• Dealing with digital agencies

Outcomes

• Develop a far deeper understanding of the changing digital landscape• Find out how forward thinking companies are using digital effectively to build up their brands• Identify some of the latest digital marketing trends and skill sets needed for today's marketer• Discover the hottest techniques to help you to successfully plan, predict, and manage your digital marketing campaigns• Understand how to smartly manage different digital assets for your marketing needs• Evaluate the importance of your digital marketing assets, which ones actually matter the most to your business• Explore the vital role of analytics in your online marketing efforts, how to really leverage your data• Assess digital marketing as a long term career opportunity, where's it heading, what's most suitable for yourself

Course Contents

1. Introduction to Marketing and Digital Media • Marketing principles• Channel behavior• Digital Marketing principles2. Digital Marketing Concepts • Digital and traditional concepts• Online Research• Digital Business Models• Digital environment Factors• Digital Marketing Mix• Developing a digital marketing plan3. Social Media Marketing • Social media channels” Facebook, Twitter, Instagram, etc”• Effectiveness of Facebook marketing• Social media strategy• Social media monitoring4. Website Marketing • User Experience Design• Web development and design. Launching new websites• Search Engine Advertising• Search Engine Optimization (SEO)• Web Analytics• Online Advertising• Web PR tactics5. Digital Marketing Campaigns • Campaign Planning• Digital media channels in Campaigns• Monitoring and evaluating.