Location

Community Services & Continuing Education - Alexandria

Objectives

• To help the attendees to know the following:• Understand Digital Marketing concepts.• Understand the Digital Marketing Mix.• Create a structured digital marketing plan.• Identify the correct measures to set objectives and evaluate digital marketing. • Review and prioritize the strategic options for boosting customer acquisition, conversion, and retention using digital marketing. • Understand and follow the practical success factors to improve results from digital marketing.

Outcomes

Upon successful completion of this course, the student will be able to: • Define clear deferent between Digital Marketing and Traditional Marketing.• Create Customer personas and journeys.• Exposed to a large range of digital marketing tactics, such as SEO, social media, content marketing and Advertising.• Learn to reach new audiences and retain current customers.• Create Digital Marketing Plan.

Course Contents

Introducing Digital Marketing - Definition - Relation between Digital & Traditional Digital Marketing Mix - Product - Service - Idea - Price - Place - Promotion CRM (Customer Relation Management)Online CX (Customer Experience) - Definition - Customer life cycle Digital Marketing Channels - Search Engine Optimization - Social Media - Email Marketing - Mobile Marketing - Affiliate MarketingAdvertising - Definition - Advertising Platform - Google Adwords - Social Media Ads (Facebook, Instagram)