Location

Community Services & Continuing Education - Alexandria

Objectives

• The program aims to:1. Define the function of business development and its importance for the commercial organization.2. Identify some strategies that will help companies to increase its profit.3. Know the required skills for business development manager (strategic thinking, critical thinking, decision making, etc.).4. Understand the concept of Entrepreneurship and how to grow the small to medium business.5. Build core business development competencies to meet the ever changing challenges in the market.6. Understanding change management, supply chain management, crisis management and talent management to enhance employees

Outcomes

By the end of this course, students should be able to:• Create a successful business development culture.• Understand the difference between marketing and business development.• Develop their roles in b business development—regardless of their title

Course Contents

• Introduction and principles of business developmentA) What is Business Development?B) Business Development across DepartmentsC) The Right Fit for Business DevelopmentD) What Drives Business Development Activity?• Key skills of business development managerA) Analytical ThinkingB) Critical thinkingC) Strategic thinkingD) Decision making and problem solvingE) Change agility• How to assess current position of the organizationA) Tools to evaluate the current state of the organizationB) Assessment of an organization's competitive positionsC) Understanding how to conduct client analysis• Crisis managementA) Crisis management definitionB) Purpose of the crisis managementC) Critical steps to crisis managementD) Crisis management plan• Crafting sustainable business strategies and solutionsA) IntroductionB) The linkages between analytical models and business modelsC) Determining strategies for SBDD) Performance evaluation systems• Operations and supply chain managemen