Location

Community Services & Continuing Education - Alexandria

Objectives

• CIM-INTEGRATED COMMUNICATIONSThis module aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of communications planning in delivering marketing solutions. It explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning

Outcomes

• Marketing is a key driver of success in today’s dynamic organisations. This will give you an insight into marketing concepts and tools and how these are applied to deliver results.• Marketers need to communicate effectively with internal stakeholders and customers. This will provide you with the skills to assist in developing communications to build sustainable relationships.• Marketers increasingly need to develop deeper knowledge of customers in different contexts. This will enable you to understand and enhance customer experience.• Enables you to identify, integrate and monitor digital tactics to enhance marketing activities

Course Contents

CIM-INTEGRATED COMMUNICATIONSMODULE STRUCTUREThree units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:Unit 1: Internal marketing• Know how to build cross-functional relationships (15%).• Understand how to harness resources to deliver effective marketing solutions (10%).Unit 2: Value proposition• Create effective communications to deliver value to customers (15%).• Understand product and brand management (20%).Unit 3: Marketing communications• Understand the components of the marketing communications mix (20%).• Develop integrated marketing communications (20%).