Location

Community Services & Continuing Education - Alexandria

Objectives

• To help the attendees to know the following:• The role of Information in Marketing • Market Research Proposals• The research process • Secondary and primary data • Data collection and analysis • Sampling techniques

Outcomes

Upon successful completion of this course, the student will be able to: • Gain the tools and techniques to translate a decision problem into a research question in the Market Research module.• Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports.• Translating the results into practical recommendations.

Course Contents

• Primary and secondary data • U&A study ( Usage and attitude study)• Quantitative & qualitative research using both questionnaire and focus groups • Online research using different digital tools