Location

Community Services & Continuing Education - Alexandria

Objectives

• • Make students have an understanding of the concepts of marketing • Make students understand evolution of marketing and the emphasis on each stage • Make students understand the marketing system, and marketing environment • Make students have clear understanding of the marketing mix and functions

Outcomes

• Upon successful completion of this course, the learners will be able to:• Differentiate between the various elements in the various stages of the marketing evolution • Know the functions performed by marketing in the economy • Know the marketing strategies to achieve profitability• Know how to control the marketing mix variables in order to achieve organizational goals

Course Contents

The role of marketing. Task and Philosophies of marketing management. The marketing system. The marketing mix (4 P’s of marketing). Marketing analysis, Customer analysis, and Price analysis. Channels of distribution. The distribution structure; wholesale and retail distribution, physical distribution. Promotional strategies: advertising, merchandising, sales promotion technique. Marketing functions, marketing conduct and marketing efficiency.