Location

Community Services & Continuing Education - Alexandria

Objectives

• This module is about appreciating

Outcomes

• Marketing is a key driver of success in today’s dynamic organisations. This will give you an insight into marketing concepts and tools and how these are applied to deliver results.• Marketers need to communicate effectively with internal stakeholders and customers. This will provide you with the skills to assist in developing communications to build sustainable relationships.• Marketers increasingly need to develop deeper knowledge of customers in different contexts. This will enable you to understand and enhance customer experience.• Enables you to identify, integrate and monitor digital tactics to enhance marketing activities.

Course Contents

CIM-DIGITAL MARKETINGMODULE STRUCTUREThree units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:Unit 1: The digital landscape• Understand the opportunities and challenges presented through the disruptive digital environment (15%).• Assess the impact and influence of the dynamic digital environment (15%).Unit 2: Digital toolkit• Understand how key digital tools can support and enhance marketing (20%).• Understand the relevance of digital platforms and channels in context (20%).Unit 3: Digital in action• Develop digital activities to support and enhance multichannel marketing (15%).• Apply the key principles involved in monitoring and measuring digital marketing effectiveness (15%).