Location

Community Services & Continuing Education - Alexandria

Objectives

• The program aims to:• Use Social Media and its power.• Understand the techniques involved with brand building, public relations, and marketing communications (both internal and external).• Build a community engagement plan, execute, and evaluate a comprehensive and effective social media campaign for corporations, government agencies.• Use social media sites like Twitter, Facebook, LinkedIn and others.• Understand the advantages and the disadvantages of each of these social media websites.• Learn to use YouTube to reach out to customers.• Understand Social Media etiquettes and best practices.

Outcomes

By the end of this course, students should be able to:• Understand social media trends and implications for marketers. • Develop an understanding of the key social channels. • Make steps for building a social media strategy and plan.• Understand the 4 stages of customer engagement and how to select which social media platforms to use.• Use social channels to acquire new customers – influencing key social influencers and social ads.• Use social channels to build participation and increase engagement, blogging, YouTube, Facebook, Twitter, LinkedIn and Instagram. • Learn about tools that measure success and monitor social media mentions.

Course Contents

• Importance of Social Media in today’s world• Forming a Social Media Strategy• Effective Campaigns & Viral Marketing• Blogging for Business• Discovering & Communicating with Influencers• How YouTube Advertising Works• Rising surge in Social Networking & Facebook• Facebook Advertising• Micro-blogging & Twitter• Twitter Campaigning• Online Image Management• Social Media Metrics• Social Media Analytics• Marketing Through LinkedIn• Pinterest & Image Promotion