Location

Arab Institute for Leadership Development

Objectives

• Upon Course Completion, the participant should be able to:o Gain insight and knowledge of new developments in the professional and recreational sports industries.o Explore the different management and leadership approaches used in the sports businesso Incorporate marketing as a discipline in the management of sports activitieso Establish and implement an effective media strategy to communicate to the audience about the sports activity o Acquire basic knowledge of sports law within the local and regional context

Outcomes

o The Concept of sports and the Sports Industry o Examine the legal organization of sports entities o The Practice of Contemporary management o The process of managing teams and sports institutions for high performance o Implementation of the marketing cycle in sports institutions and effective media strategy

Course Contents

The course focuses on the business aspects of sports, providing relevant knowledge to recognize sports business opportunities, develop relevant strategies, and lead sports institutions to success. The Sports Management course seeks to enlighten students on the business aspects of sports, clarifying the use of relevant methods and approaches to wisely analyze information, recognize sports business opportunities, develop relevant business strategies, marketing the incident, and lead sports institutions to success. Various topics will be discussed, such as: Sports Management, Sports Leadership, Events Management, Sports Marketing, Sports Media, and Sports Law