Location

Arab Institute for Leadership Development

Objectives

• o Understand the nature and dynamics of industry and global environmentso Identify key driving issues in these environments over the medium to long term and to explore their interactiono Build scenarioso Test the scenarios for plausibility, internal consistency and creativityo Understand the industry (scenario) analysis and resource allocationo Apply the scenarios to policy/strategy and interpret the action consequenceso Work closely with business executives on 'live' projects where possible

Outcomes

o Introduction to research and literature on strategy and scenario thinkingo The critical uncertainties in dynamic business environmental contexts o The strategic processes for gaining competitive advantage o The scenario planning approaches fit within wider strategic planning processeso The strengths and weaknesses of scenario planning methodologies and other medium/long-range strategic planning processes o The role that hindsight plays in strategic perceptions of the future and heuristics of improving the reception of weak signals of discontinuities to come

Course Contents

Scenarios are one of the best-known Futures studies methods and are used by SMEs, large corporations, regions, third-sector organizations, and international bodies to consider alternative futures and explain new ways forward. This course introduces concepts, methods, and practices of making and utilizing scenarios. The course aids participants to construct and analyze scenarios for a various situations faced by businesses. Participants will learn how to utilize environmental scanning, the impact / uncertainty matrix, PESTEC (Political, Ecological, Social, Technology, Economic, Cultural) framework, and the Futures table to build strong narratives of alternative Futures. They will take a critical view about what scenarios, as rigorously imagined Futures, can/cannot do to support organizations in navigating uncertainty