Location

Arab Institute for Leadership Development

Objectives

• o Understand foresight practices at companies. o Understand the development of corporate planning activities abilities. o Use corporate Foresight in priority-settingo Employ road mapping in company’s decision-making.o Recognize the methods for corporate foresight.

Outcomes

o The concept and rationale of strategic corporate Foresighto Corporate Foresight in strategic management and planningo Strategic foresight theories and methods o Competitive Intelligence/Market Intelligence/Competitive Insighto Scenario approach: priority setting, scenario development and interpretation of scenarioso Road mapping in corporate foresight: technology, market, etc. o Corporate Foresight and integrated road mapping for decision-makingo Management of corporate Foresight: expert procedures, planning corporate foresight projects. Summary of project work

Course Contents

The course takes a deeper look into the field of strategic foresight theories and methods. The concepts and origins of strategic foresight are explained and reflected. Discussions will focus on understanding how systematic futures thinking enables corporations to set and pursue strategic goals. The course studies the practice of corporate foresight and how it may lead to the identification of opportunities for innovation. The course explores the processes and conditions that may enable (or impede) contemporary organizations to capture value from their corporate foresight exercises. Cases will be given so participants can observe the companies’ future strategies, performing strategic foresight analysis.