Abstract

The project aims to create an interactive educational environment, the Sustainable Educational Hub for Innovation (LEAD-MENA), where students and graduates can engage in academic support, skill development, simulation activities, and collaborative initiatives. LEAD-MENA integrates industrial practices such as sustainability packaging solutions, VR/AR innovative technologies, logistics and supply chain software, and energy monitoring systems into educational programs. It serves as a collaborative hub, connecting academia, industry experts, and students to address complex business challenges, particularly in sustainability and innovation. Through hands-on learning, participants explore packaging life cycles, assess environmental impacts, and develop waste-reduction strategies using advanced technologies and sustainable design principles. LEAD-MENA also fosters partnerships between academic institutions and industry, enabling students to work on real-world projects that address industrial challenges. The program emphasizes interdisciplinary collaboration, ethical considerations, and global perspectives, equipping graduates with the skills to contribute meaningfully to the logistics and industrial sectors. It targets over 200 students, professionals, and 20 / 30 professors, focusing on practical knowledge application through industrial case studies from Tunisia and Egypt. Participants will present business cases show casing their solutions, enhancing their employability and fostering innovative ideas that bridge contemporary knowledge with industrial needs.